In today's economy, customers are suffering from buyers guilt. Luxury outlets like La Senza and Guichi are losing customers to the guilt of walking outside of stores with big shopping bags filled with expensive items. This is one reason for the rise on Internet shopping this year.
BMW is a luxury brand that is directly affected by this customer guilt. Their customers are looking for other buys to not feel the guilt of spending lots of money and looking flashy in a shaky economy.
If I ran the BMW company, I would fight back this guilt with offers and unique specials that no one else would offer in a time of uncertainty, and give incentive to buy because of a deal you could find no where else
For instance, my company could fight guilt by offering a free set of rims or Mag's on your BMW, to increase the value of your purchase, thus justifying the customers purchase of a luxury item.
No comments:
Post a Comment