My Big Hairy Audacious Goal

The 7 principals from Good to Great.
1. Particle Principals
2. Confront the brutal facts
3. Stockdale paradox
4. The Hedgehog Concept
5. A culture of discipline
6. The Flywheel and the Doom Loop
7. Building vision


My BHAG

Using the 7 principals from Good to Great my BHAG is to build a

Blog on a Blog - Jason Calacanis

Jason Calacanis was a blog I decided to look at today. Jason is an internet entrepenuer, starting up in 1976 a computer newsletter that has exploded into at 300 page annual report. He is nicknamed "yearbook editor of sillicon valley". Since he has started up and ran several buisnesses becominf CEO of Netscape and Weblogs inc, and starting up Mahalo, a people powered search engine.
Jason has a blog that would intrest many in his feild. Aside from his personal posting's of pictures of his dogs and his last nght dinner, he likes to give his insight's into everythng from politics, to the newest videogame releases. But what's of most interest is he likes to blog on state's of certain internet companys, and what they are doing right, and what they could work on fixing. It is an interesting read on a CEO's view on other competitive and non-competitive online websites and buisnesses.

Guilt Today in Luxury Buying

In today's economy, customers are suffering from buyers guilt. Luxury outlets like La Senza and Guichi are losing customers to the guilt of walking outside of stores with big shopping bags filled with expensive items. This is one reason for the rise on Internet shopping this year.

BMW is a luxury brand that is directly affected by this customer guilt. Their customers are looking for other buys to not feel the guilt of spending lots of money and looking flashy in a shaky economy.

If I ran the BMW company, I would fight back this guilt with offers and unique specials that no one else would offer in a time of uncertainty, and give incentive to buy because of a deal you could find no where else

For instance, my company could fight guilt by offering a free set of rims or Mag's on your BMW, to increase the value of your purchase, thus justifying the customers purchase of a luxury item.