Gena Cotria appeared on the shark tank proposing her buisness for investment. Her buisness was a gift and accessory line of products aimed at having a positive impact in the world. She was asking for $150,000 for 25%.
Gena was quickly shot down by the sharks when she said that she had invested $100,000 into the buisness, but have only made $18,000 in profit last year alone.
Instead of investing in Gena's buisness, the sharks all decided to add their word of advice. Kevin told her that her emotions should not be a force behind a buisness, and that her buisness is worth nothing because "numbers never lie." There was a consensus between the sharks, all beleiving that she should let the buisness go.
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