1. Doesn't give up
2. Features and Benefits
3. First person to name a price loses
4.Force others to make an offer
5.Meet in the Middle.
Today we watched a great episode of 'shark tank'. There was a young entrepenuer trying to sell his buisness that makes customizable energy bars.
Immediatly 3 of the sharks dropped out of his offer, which was 150k for 15% equity. But when the sharks said they were out of the deal, Jonthan, the entrepenuer, wouldn't give up. He would recite the features and benefits of his products and what potential it had.
Since the price set by the entrepenuer was to high. He had the sharks offer a price. But the settled investment was met in between.
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